Evoke × Turbotic
Scaling AI & Automation for Real Business Impact
How Evoke built a sustainable AI & Automation capability — and delivered £12 million in business value.
01 — The Challenge
Ambitious transformation in a high-stakes market
Evoke set out to embed AI and Intelligent Automation at the core of their business — not as isolated initiatives, but as a true driver of performance, customer safety, and operational efficiency.
Operating in the highly regulated and increasingly margin-pressured UK gambling market, the stakes were high. Evoke needed to:
- Shadow bots and fragmented automations across teams
- No visibility into what was automated or where value was being created
- Multiple vendors and platforms with no unified strategy
- Lack of governance, standards, and centralized oversight
- Difficulty measuring ROI or scaling automation beyond individual teams
Rather than relying on external delivery alone, Evoke made a deliberate choice: to build and own their transformation capability — while partnering with experts who could accelerate and guide the journey.
02 — The Solution
Building a sustainable AI & Automation capability
Turbotic partnered with Evoke from the very beginning — supporting not just implementation, but the creation of a sustainable AI & Automation capability.
Established and scaled an AI & Intelligent Automation Centre of Excellence
Enabled teams across Product, Operations, Risk, Compliance, and Tech
Identified and prioritized high-impact use cases
Delivered both AI-driven solutions and scalable automations
Built governance, structure, and ways of working for long-term success
Our role was not just to deliver solutions — but to empower Evoke's teams to lead their own transformation, with the right tools, frameworks, and expertise in place.
03 — The Results (2025)
Measurable and meaningful impact
All achieved while staying focused on what matters most: customer safety, operational simplicity, and sustainable profitability.
18
AI solutions enabled
40
Automations in production
3M+
Automated transactions
500+
Processes assessed
"Turbotic has been an invaluable partner, bringing world-class capabilities, deep expertise, and a truly collaborative approach. Their technology and insights have helped us not only accelerate our transformation but also ensure we are building a foundation that is both scalable and sustainable."
Kanda Kumar
Director of AI Transformation, Evoke
04 — Inside the Transformation
A perspective from Turbotic
Nivedita Kapil
Turbotic
"From day one, Evoke approached this transformation with clarity, ambition, and true commitment. What stands out most is not just the scale of what they've achieved — but how they've done it.
Their leadership has been decisive and aligned, and their teams have embraced new ways of working with impressive focus and ownership. This is what real transformation looks like: not just deploying technology, but building the mindset, capability, and structure to sustain it.
We're incredibly proud to have been part of this journey from the start — and even more impressed by the Evoke team's determination to turn strategy into real, measurable impact."
Ready to write your own transformation story?
Let's explore how AI & Automation can drive real impact in your organization.
EU AI Act · High-risk deadline
Enforcement begins 2 August 2026