AnnouncementsAIAutomation

    Turbotic Launches Automation AI: Natural Language Automation for Everyone

    Annelie Blixt
    Annelie Blixt|Mar 6, 2026|4 min read
    Turbotic Launches Automation AI: Natural Language Automation for Everyone — Turbotic automation strategy article

    Turbotic introduces Automation AI, a natural-language automation platform that allows anyone to create and run workflows without coding. Over 1,000 beta users tested the platform before launch, achieving 95% code accuracy.

    The "Lovable" of Automation: Turbotic Launches Automation AI

    Stockholm, Sweden — November 13, 2025

    • Turbotic launches Automation AI, enabling anyone to build automations using natural language.
    • No coding required — workflows are generated, tested, and optimized by AI.
    • Over 1,000 beta users tested the platform prior to launch.
    • 95% code accuracy powered by proprietary AI agents and self-healing automation logic.

    Introduction

    With the launch of Turbotic Automation AI, Swedish technology company Turbotic introduces a new way to build automations. Instead of writing code or configuring complex workflows, users simply describe what they want to automate in natural language. The platform then generates the automation automatically, connecting systems, executing tasks, and continuously optimizing performance.


    About Turbotic

    Turbotic was founded in 2020 by CEO Theo Bergqvist with the goal of making automation accessible to everyone. Initially focused on Robotic Process Automation (RPA), the company quickly recognized a shift in the market toward AI-driven automation tools that are easier to use and deploy.

    "We realized early on that real transformation only happens when automation becomes accessible to everyone. When anyone with basic technical understanding can automate their own work, innovation truly scales." — Theo Bergqvist, Founder and CEO of Turbotic

    Product Evolution

    YearMilestone
    2020Turbotic founded with a focus on enterprise RPA
    2022First generative AI capabilities integrated into the Turbotic platform
    2024Automation AI early versions reach 70% code generation accuracy
    2025Accuracy surpasses 95%, enabling full commercial launch

    How It Works

    Automation AI allows users to create automation workflows simply by describing what they want the system to do.

    Example prompt: "Summarize my last five emails and send a weekly report to the team."

    Process

    • AI interprets the natural language request.
    • The platform generates the workflow logic and integration steps.
    • Automations are automatically tested and deployed.
    • Self-healing mechanisms detect and repair errors during execution.

    Supported Integrations

    • Outlook
    • HubSpot
    • Jira
    • UiPath
    • ServiceNow

    Real-World Use Cases

    Automated Lead Management

    From initial inquiry to payment processing in minutes. AI handles the full lifecycle of lead management without manual intervention.

    Smart RPA Monitoring

    Automation telemetry converted into actionable Outlook reports. Teams gain real-time visibility into automation performance across the organization.

    AI Log Analysis

    Diagnosing system and cluster issues within seconds. AI-powered log analysis identifies root causes and proposes fixes automatically.


    Start a conversation that leads to progress.

    Connect with our team and explore solutions tailored to your needs.

    Turbotic team member

    Community and Testing

    More than 1,000 beta users tested the platform before launch, providing feedback that shaped the final product.

    Hack the Future 2025

    During the Hack the Future 2025 hackathon event, participants created over 1,600 automations in five days, demonstrating the platform's accessibility and power.


    Vision and Strategy

    Mission: Anyone Should Be Able to Automate Anything.

    The platform is designed for:

    • Tech-savvy professionals
    • SMEs
    • Startups
    • Automation leaders
    "We're building a platform for both experts and learners. Whether you're an operations manager, a developer, or a founder — you can now automate without limits." — Theo Bergqvist, CEO

    2026 Roadmap

    Growth Targets

    • Reach 5,000–10,000 paying subscribers
    • 80% of customers from the SME sector
    • Expand partnerships across Europe, India, and the Middle East

    Upcoming Features

    • Advanced self-healing automation
    • Expanded ecosystem of AI agents
    • Deeper enterprise integrations

    About Turbotic

    Turbotic is an AI and automation company built on the belief that anyone should be able to automate anything. Founded in 2020 and headquartered in Stockholm, Sweden, its platform enables teams to transform ideas into working automations using natural language prompts.


    Press Contact

    Annelie Blixt — Chief Marketing Officer

    Email: press@turbotic.com

    Website: turbotic.com


    Frequently Asked Questions

    What is Turbotic Automation AI?

    Turbotic Automation AI is a natural-language automation platform that allows users to create automation workflows simply by describing what they want to automate.

    Does Turbotic Automation AI require coding?

    No. Users can build and run automations entirely through natural language prompts without writing code.

    What integrations does Turbotic Automation AI support?

    The platform connects with enterprise systems such as Outlook, HubSpot, Jira, UiPath, and ServiceNow.

    Who is Turbotic Automation AI designed for?

    The platform is designed for automation leaders, SMEs, startups, and professionals who want to automate workflows without relying on developers.


    Is your process ready for AI?

    Find out in 2 minutes with our free Automation & Agent Feasibility Check.

    Feasibility Check mockup

    Get started with Turbotic today

    Discover how Turbotic AI can help you scale automation and AI initiatives with full control and visibility.

    Book a demo

    EU AI Act · High-risk deadline

    Enforcement begins 2 August 2026

    76Days
    :
    17Hrs
    :
    53Min
    :
    07Sec
    Is your business compliant?